PROJECT INFO

Tehran International Exhibition Center | Client: Moallem Insurance Company

This project involved the design, supervision, and construction of a series of information kiosks commissioned by Moallem Insurance Company for the Tehran International Exhibition Center. The design concept was driven by the creation of a minimalist, legible architectural volume that, while maintaining geometric clarity, functions simultaneously as a landmark, an information hub, and a visual extension of the client’s brand identity.

Material selection was guided by durability, construction quality, and visual coherence. The exterior envelope was fabricated from steel sheet panels, providing a robust structure capable of withstanding demanding environmental conditions while expressing a contemporary industrial aesthetic. The interior surfaces were finished with PVC wall panels, chosen for their durability, ease of maintenance, and clean architectural appearance, creating a functional and refined interior environment.

To strengthen both communication and brand visibility, three illuminated lightboxes were seamlessly integrated into the side elevations of each kiosk. Rather than functioning solely as advertising elements, these illuminated features become an integral part of the architectural language, enhancing the kiosks’ presence within the exhibition grounds while establishing a clear visual dialogue between the brand and its visitors.

The resulting design presents a contemporary architectural intervention that integrates form, materiality, and function into a unified composition. Through its restrained geometry and carefully selected materials, the project achieves a balance between durability, spatial clarity, and visual identity, redefining the information kiosk as both a functional infrastructure and a distinctive architectural element within the exhibition environment.